Select Clients and Collaborations
How We Partner
Strategy • Storytelling • Creative Direction • Content
We integrate seamlessly with leadership teams and trusted collaborators, extending team capabilities with complementary strategic guidance, storytelling, creative direction, content, and execution to move meaningful initiatives forward.
Meet the Founder
Award-winning director, strategist, & innovator
"Brilliance is everywhere. Too often, it simply goes unseen. My mission is to bring it to light.”
Janelle Gueits is the founder of Vikara. Over the past two decades, she has launched five ventures, led strategic initiatives for more than 50 organizations, produced for major media networks, helped clients achieve record growth and raise more than $30 million. Today, she helps meaningful people, organizations, and ideas realize their fullest potential.
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Brand Kickstart
Recommended Starting Point
Align your vision. Clarify your message.
A collaborative strategy workshop designed to align your vision, clarify your messaging, and build a strong foundation for growth. Walk away with a clear communication blueprint your team can confidently build upon.
Services
Taking your business to the next level
Why VIKARA: Leap Beyond Tomorrow
In a fast-paced world, slow agencies, disjointed consultancies, and siloed frameworks fall short. VIKARA delivers visionary solutions — aligning big-picture strategy with storytelling and innovation to spark growth and shape the future.
Whether you're a startups, a non-profit, or a legacy brand, effective and consistent storytelling is critical to survival.
The Challenge
Hiring Creatives Staff is Challenging
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Top-tier creatives do not want to be employees and those hired come with gaps in their experience.
Relying on Traditional Agencies is Pricey
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Agencies charge per deliverable with often unclear structures and make you rely on them for each new item.
Outsourcing to Content Creators is Risky
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Third parties lack strategic alignment and internal brand insights, leading to costly, superficial results.
68% of consumers say brand stories influence their purchasing decisions.
81% of consumers need to trust a brand to consider purchasing from them..
We combine by the best of all worlds giving you access to our VIKARA network of top-tier talent. Our next generation solutions are clear, fast, and effective. We start with the foundation of outlining your strategic imperatives and insights to defined milestones and measurable objectives. Strategy blended with artistry at every turn. Best all, enjoy bing treated like family...as it should be
Combining insights with creative expertise, we ensure content that aligns with your brand and strategic goals.
Our Solutions
Our tailored support reduces the risk and cost of hiring new staff, filling specific needs effectively
81% of consumers need to trust a brand to consider purchasing from them..
Big vision people are catalysts for change — and their ideas and stories have the power to transform our world.
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Success one
Client: NBCUniversal
"The Voice” for U.S. Hispanics
Provided show management and producing for La Voz Kids: Seasons 1 & 2. The show became Telemundo’s highest-rated reality series ever, broke viewing records, earned top Sunday prime-time Nielsen ratings, and received an Emmy nomination.
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Success two
Client: Arora Project
30+ global clients served
Led strategic communications workshops, writing, and video direction. Campaigns raised up to $7M per client, including Rasa Coffee Alternative—the #1 crowdfunded food campaign. Arora was then acquired as part of Republic’s $150M expansion.
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Success three
Client: Envision Miami Real Estate Team at Avanti Way
Provided business strategy, workflow optimization, and financial analysis. Increased productivity to $27M in sales, earning a Top FL Producer Award and record commissions. Helped guide reinvestment strategies to diversify passive-income opportunities.
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DISCOVER
Uncover insights, opportunities, & direction
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CREATE
Shape strategy, stories, & solutions
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ACTIVATE
Bring ideas to life, measure, & evolve
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ALIGN
Clarify the vision, goals & challenges
HOW WE WORK
We start with clarity, then design the way forward.
In Their Words
What our clients say
"A strong defender of truth in story telling, Janelle is someone you can count on for creative vision and is a true problem solver in the logistsics of it all. Overall, the person I want in the trenches with me."
Moira Noriega, Executive Producer
Nickelodeon & The Voice
"Vikara has been a game-changer. We were struggling to align our narrative and target clientele. Janelle's wealth of experience was pivotal. The positive feedback and increased business prospects speak volumes of the impact of her work.
Alejandra Endara, Founder of Loud
& Google Academy Facilitator
You're the first team ever to "capture my father's essence perfectly. This is the best thing that has happened to us in 35 years."
Marc Mazzawi, Owner/Chef
The Daily Bread | Toyota-branded Series
In the Press
